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New Rules: YouTube's Fresh Take on Labeling Videos generated with AI

YouTube's Fresh Take on Labeling Videos generated with AI

Starting Tuesday, YouTubers Must Tag Videos with Realistic AI Content, Music Included.


TL:DR The new rules highlight a trend towards responsible AI use without outright banning it. Creators using AI tools like Twip for scripts and ideas should focus on quality and consistency to comply with these new standards.


What are the implications of YouTubes new AI rules?

In the next few months, YouTube is set to roll out new guidelines that will affect creators in various ways.


First and foremost, all creators will soon be required to mark their uploads if they include AI-generated content, especially when it mimics reality closely.

For sensitive and hot-button issues like elections, conflicts, and health crises, YouTube is raising the stakes. The aim? To prevent deepfakes from dominating the platform.


While creators are responsible for making these disclosures, YouTube will also implement its own checks to ensure compliance. The effectiveness of their AI detection tools and their verification process remains to be seen.


Creators who consistently fail to disclose AI usage in their content could face serious consequences, including:

  • Account termination.

  • Suspension from the YouTube Partner Program, affecting ad revenue.

  • Removal of their videos.


On the user end, videos with altered or synthetic content will carry a noticeable label to inform viewers.


Imagine this: You're scrolling through YouTube and stumble upon a deepfake of yourself – someone's made a video that looks and sounds just like you. What do you do? Well, YouTube's got a process for that.


You can file a complaint and ask for the video's removal. But, and it's a big but, if the video is a parody, satire, or if you're not a well-known face, YouTube might just let it stay.


Now, onto the music side of YouTube's new rules. Music labels have been given more power – they can now request the removal of AI-generated tracks that replicate their contracted artists' styles.


This is a big win for the music industry, protecting artists from having their style copied for profit. But for those who loved jamming to AI renditions of popular songs, the party might be winding down.


YouTube will still weigh in the fair use policy, like if the AI music is used in a news piece, it's likely to get a pass.


Expect more details from YouTube on these guidelines in the coming months. In the meantime, we're watching a trend unfold as more platforms start to draw their lines in the sand about AI use.


But overall, it's not a position of "all AI is bad". More encouraging responsible use and promoting high quality content. So your Twip edited scripts and ideas are completely safe, just continue to apply the same editorial diligence to ensure your creating consistent, quality content.

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